Thank you to the creator of this incredibly relevant image & quote by one of our beloved characters Don Draper from Mad Men. Amazing TV series that delves into the history of business, marketing & advertising in a dramatically addictive way.
“Make IT Simple BUT Significant”
Says a LOT in 5 words!
Make = Create… create your own IT = story, message & brand, your CONTENT & Visuals
Create Relevant Written Content, Images, Graphics, Logos, Photos &/or Videos. To be used for both physical & virtual (online/internet) MARKETING. Marketing is the Art & Science of Telling YOUR Story or Communicating YOUR Message.
SIMPLE = Keep it Simple! Don’t over complicate or create too many steps. YOUR “Call To Action” or message needs to be easy for as many people to understand as possible Especially YOUR Target Market & Audience. Don’t be too abstract that people don’t “get it” or what you do or what service you provide. Make it EASY to contact, connect or BUY online. We have 15 seconds online to catch our audience, yep 15 seconds, that fast! Most want 1 easy button, 1 easy step. Simple message, Easy Call To Action for ROI.
BUT = Wait a minute – HOLD – PAUSE – STOP & Think it through, Test the Market or do your research or homework. Know what YOUR message is & how YOU want to DRIVE your audience. Think about key words & trends. Don’t rush out of panic or because you’re feeling desperate. Get quiet, breathe & review before blasting.
SIGNIFICANT = Relevant! Does YOUR story, message, product, program, event, service, whatever IT is have a WHY or how is it Significant to others… YOUR Target Market???
When you & I share relevant content & visuals online through effective Social Media Marketing using a complete online Marketing Strategy, we get Social & get Noticed locally &/or globally! Online Marketing MUST be Simple & we must make it EASY for our audience & supporters to become customers & follow through on the CALL TO ACTION.
So step back & ask yourself… Is IT Simple BUT Significant?
Socially DFW 