We specialize in Organic online marketing. Organic means real, raw & authentic. We build & strengthen brand while engaging & interacting with customers & followers through Social Media. This means CONTENT reigns supreme! Not just content, but relevant, fresh, on trend & VISUAL content. Content & marketing is the Art & Science of Storytelling & now the Social Media powerhouses are changing their algorithms & ranking to support real, raw & authentic marketing & sharing of your story online! This means our clients are years ahead of this new trend & they’re about to get noticed even more.
We’ve been surfing the facebook, twitter, youtube, pinterest, wordpress SEO waves for our clients & now Google+ is joining the crowd to better help businesses & people connect & interact in a new & more visual way. We’re always ahead of the curve & trend, paying for ads & begging for likes is not the way to build long term success online. Paid SEO is old news & out, while getting real & listening is where businesses & non profits will soar past their competition, when they manage & marketing social media the correct way… the Organic way! Social Media management & marketing is like gardening or farming… prepare & plan, then plant the seeds, watering & caring for your crop, watching to see what will happen, constantly taking in the good & bad to quickly adjust or problem solve for a better harvest. Online marketing takes work. It take constant dedication & daily work of executing a plan of action.
We’ve been keeping you updated with changes & there are 2 blogs from Entrepreneur that we want to share with you, that reinforces what we do & where Facebook is going… please take the time to read this valuable information so you don’t get clobbered on Facebook over the next few months…
If You Ask for ‘Likes’ on Facebook, You’re About to Get Clobbered
By Jason Fell
If your M.O. on Facebook has been to directly solicit likes and shares for your posts, or to post the same thing over and over again, you might want to reconsider.
Facebook says it is on a mission to clean up spam from the News Feed. The goal, it says, is to only show the content that is most relevant to readers.
Don’t think your page is spammy? OK, although might help know what Facebook is defining as spam, lest you get penalized and see your traffic die off.
There are three categories of spam Facebook says it is targeting in the News Feed. The first is called “like-baiting.” It defines this as explicitly asking readers to like, comment or share a post “in order to get additional distribution beyond what the post would normally receive.”
While these types of posts can drive engagement, Facebook says responses to these posts show that readers find them 15 percent less relevant than other stories with comparable “Like” and share numbers.
Facebook is also coming down on “frequently shared content.” While sharing a re-posting content on Facebook is encouraged, the company says users complain about brands and individuals who regularly upload the same photos or videos, over and over again.
Lastly, Facebook says it will be watching out for spammy links. This refers to pages that post “inaccurate language or formatting to try and trick people into clicking through to a website that contains only ads or a combination of frequently circulated content and ads,” Facebook says.
In other words, don’t bait and switch. It’s annoying and not good for business.
Facebook says that any regular offender will likely see their distribution on the site decrease over the next few months. Meanwhile, Facebook says pages that don’t post spam might actually since an increase in distribution.
Read original blog… http://www.entrepreneur.com/article/232992#
The Year Ahead: 5 Social Media Trends Every Entrepreneur Needs to Know
by Jason Demers
The social media landscape is evolving rapidly, and therefore, your social media marketing strategy cannot remain static. Instead, it’s important to reevaluate business goals, social media campaigns, platform results and revise your strategy at least once a year — if not quarterly.
Being aware of trends in the social sphere can help you design better strategies, apply the most effective tactics and choose where to invest your staff as well as financial resources. Here are the top five social media trends every entrepreneur needs to think about for 2014 and beyond:
1. Diversify. You’ve probably seen headlines about Facebook’s algorithm changes. If you currently operate a brand or business page, one study found that only six percent of followers currently see your posts. Experts suggest that that number will continue to plummet, eventually reaching one percent.
This bid by Facebook is aimed at increasing advertising dollars. But it highlights a potential weakness in many business’ social strategies: overdependence on any single platform puts you at the mercy of that platform’s whims. Whether it crashes or simply changes its rules, too much is at stake.
2. Google+ is for real. If there’s one social network businesses should pay specific attention to, it’s Google+, which is already playing a more important role in Google’s organic ranking algorithm. I expect this trend will continue.
To the surprise of many across theSEO industry, Google’s Matt Cutts confirmed in a recent video that Facebook and Twitter have no impact on SEO rankings as a result of crawling and accessibility issues. So it stands to reason that if Google wants to use social signals for organic search rankings, it could easily mine Google+ data, where its crawler access is unhindered.
Google+ is also the best way to get access to Google Authorship, which will play a huge role in SEO by the end of the year. Google Authorship helps the search engine identify your content, attribute it to the correct author and build a portfolio for each author that may include what many are calling “Author Rank” — algorithmic scoring based on author expertise and publishing history.
In most cases, an image of the author appears next to their content in search results, which also increases visibility and click-through rates.
3. Integration of social media, SEO, and content creation. The online marketing industry is moving away from the idea that social media, SEO and content marketing happen in isolation. Social media marketing decisively impacts how content is seen and shared.
Content creation and marketing have direct implications for your SEO performance — especially in light of Google’s latest algorithm updates. It’s important that you think of the three pillars of online marketing — SEO, content and social media — as a system that works synergistically to increase visibility, build your brand and ultimately garner customers and sales.
4. Visual content will win. An estimated 63 percent of social media comprises imagery. As such, visual platforms are playing an increasing role in social media for businesses. One study found that 29 percent of Pinterest users bought an item after posting or re-pinning it on the network.
Video content is also hotter than ever, with the addition of networks like Vine and Instagramfeaturing microvideos. Infographics are another effective promotion tool for businesses with both a bounty of data and absorbing stories to tell.
Not every platform will be right, but spending the time to find the visual angle to your business’ story and experimenting with different content formats can help revitalize your social media marketing strategy.
5. Social media as a brand builder. Social media channels should be managed according to a brand-oriented approach. Building your brand on any platform impacts your SEO and improves sales over the long term.
Are the visuals of your social media accounts consistent with the rest of your visual branding? Is your account name or any other copy branded? Are you regularly filtering your status updates to ensure they’re on-message and consistent with the overall brand that you’re building? Focusing on building your brand through your social interactions should be a key focus this year.
If evolutions in social media have taught us anything so far this year, it’s that entrepreneurs with flexible and engaged approaches will have the highest ROI. Take the time to understand general trends and focus on core goals, but also take action to experiment with specific tactics that will grow and change as your business evolves.
Read original blog… http://www.entrepreneur.com/article/232738
Again, all this backs up what we’ve been doing for our clients for 5 years online! Give us a call to get you noticed locally in DFW oe globally around the world with Socially.